Client Story: Weights & Biases
Industry: Technology
Improving Content Quality and Multilingual Support
Weights & Biases is a leading provider of machine learning operations tools, helping engineers and practitioners streamline their workflows and optimize performance. As the company expanded, it faced challenges in maintaining content quality and providing effective multilingual support for its diverse, global user base. Dave Davies, the Content Team Lead, shares how Weights & Biases navigated these challenges and found success by partnering with PGLS.
Challenge
When content creation relies heavily on automated systems, the results don’t always meet the high standards of a technical audience. Yet as the company grew, maintaining high-quality content and delivering strong multilingual support became increasingly difficult. The lack of multilingual support further complicated matters, leaving international users struggling to fully understand Weights & Biases’ tools. To address these issues, the company brought in a contractor to improve content quality. While this led to some progress, feedback from international teams made it clear that the improvements weren’t enough, and the content still fell short of expectations.
Solution
Weights & Biases decided to reevaluate its strategy. Recognizing the need for a higher caliber of content and a more reliable partnership, the team resumed their search for a suitable content provider. This led them to PGLS. After partnering with us, Weights & Biases saw a marked improvement in content quality. The materials PGLS produced required minimal edits, which was a significant achievement given the technical nature of the subject matter.
Results
Weights & Biases’ collaboration with PGLS brought about drastic improvements. Content quality increased greatly, aligning with the company’s technical requirements and audience expectations. This reduced the need for extensive revisions while freeing up the content team to focus on other strategic priorities. By choosing the right content partner, Weights & Biases improved its multilingual support and drove engagement and traffic from international users, enhancing the overall reach and impact of its offerings.